Unique musical experiences

Concerts, background music, show pieces, rising young talents, engaging musical events. Primo produces a bespoke musical event for your intimate gathering or grand gala. With excellent customer service and Sibelius Academy’s musical talent we create unforgettable events.

Experiential events

Primo is Sibelius Academy's events service, producing unique music experiences for your company's or organisation's events. Would you like a concert tailored to fit your dinner menu or a leadership edutainment event, hosted by one of our conductors? Or perhaps a band workshop or simply an ensemble creating an elegant atmosphere for your cocktail event? Our productions meet the requirements of any occasion. Always tailor-made to meet your specific needs.

Request a quote

Please provide the following information by email and we will give you a quote for making your event unique!

  • Company Name
  • Contact Person & Contact Information
  • Occasion
  • Location & Number of Guests
  • Additional Information
  Susanna Torvinen Silja Nummi

Latest news

Subscribe to our newsletter


Primo took its first steps in the beginning of the 1990’s when businesses started to contact The Sibelius Academy with view of having the Academy’s young talents performing at corporate events. Over time, Primo has matured into a professional event services agency. In 2009, Primo got its present name.

Over the years, Primo has represented a number of world-class musicians such as Eicca Toppinen, Tommi Hakala, Club for Five, Johanna Rusanen-Kartano, Emma Salokoski and Saara Aalto, among many others. At the moment Primo represents a number of future stars. By featuring them at your event you will be supporting them on their way to the world stage.

Primo is not a for-profit business. It is a part University of the Arts, Sibelius Academy. Through Primo, University of the Arts invests in cultural social responsibility and corporate relations. Primo provides employment opportunities to a great number of students and plays a part in preparing them for professional life. Any profit is paid to University of the Arts and thus benefits the whole university.

Contact us

Contact persons

We would be delighted to produce music for your event! Call, email or pop in for a chat and a cup of coffee.

New performers

We accept applications from ensembles and solo performers. Applicants should have a connection to Sibelius-Academy. We process applications on monthly basis and inform all approved applicants.

Susanna Torvinen Silja Nummi http://www.siba.fi/